Featured Project 1
Make bold choices for your business with Karlin Corporate
Deliverables
Agency Website
Constraints
Free design direction
Challenges
Unique brand voicing
Overview
Bold, ambitious, sophisticated—with those three keywords, the team was given full creative direction for the project. My mentor and I worked together to brainstorm potential layouts and typography contrasts with special focus on where we could include delightful interactions.
Homepage Walkthrough
Navigation Browse-through
Featured Project 2
Highlighting the charm of 5Penn's modern interiors
Deliverables
Informational site that will attract businesses to rent the space.
Constraints
Tight deadlines
Limited time from dev
Challenges
Displaying several detail-rich floor plans in a browsable format
Overview
Located in the heart of the bustling Midtown West, NYC, 5Penn offers newly built spaces and luxury amenities designed to deliver an incomparable office experience for modern businesses. I collaborated closely with the brand and dev team to shape the user experience by contributing key wireframes, high-fidelity mockups, and responsive designs that brought the soul of 5Penn to life across devices.
Trade-offs
Due to the limited time from the dev team and tighter deadlines from the client, I had to omit some interactive details that I would normally include in projects of this nature in order to reduce the dev's workload and deliver the site within the expected timeframe.