Featured Project 1
Partnering with Karlin Real Estate to deliver bold results in innovation science
Deliverables
Agency site - web & mobile
Constraints
Open design direction
Challenges
Unique brand voicing
Overview
Bold, ambitious, sophisticated—with those three keywords, the team was given full creative direction for Karlin Real Estate's new consumer facing website. Together with the senior designers, I worked to brainstorm potential layouts and typography contrasts with a particular focus on where we could include delightful interactions.
Homepage Walkthrough
To effectively tell Karlin’s story, we leveraged the exceptional assets from our media and brand team to bring their concepts to the site. The interactive transitions were designed to capture the viewer’s attention and enhance the exploratory experience.
Snapshots of Karlin through the Navigation
The navigation incorporates snapshots and video clips of Karlin, giving clients a deeper look into what it’s like to work with them. This engaging navigation emphasizes their collaborative nature and real estate expertise, reinforcing a reliable and trustworthy brand image.
Featured Project 2
Highlighting the charm of 5Penn's modern infrastructure and interiors
Deliverables
Informational site that will attract businesses tenants.
Constraints
Challenges
Displaying several detail-rich floor plans in a browsable format
Overview
Located in the heart of the bustling Midtown West, NYC, 5Penn offers newly built spaces and luxury amenities designed to deliver an incomparable office experience for modern businesses. I collaborated closely with the brand and dev team to shape the user experience by contributing key wireframes, high-fidelity mockups, and responsive designs that brought the soul of 5Penn to life across devices.
Design Challenges
A key challenge in real estate is presenting complex floor plans in a clear and accessible manner. Working with the brand team, I represented web accessibility and UX best practices while exploring solutions for displaying information dense imagery while incorporating the brand guidelines. I ultimately decided on a tabular module that allows viewers to easily toggle and compare between floor plans while browsing through available units.
Interactive floor plan navigation module
Homepage Walkthrough
Trade-offs
Due to the limited time from the dev team and tighter deadlines from the client, I had to omit some interactive details that I would normally include in projects of this nature in order to reduce the dev team's workload and deliver the site within the expected timeframe.