Featured Project 1
Partner with Karlin Real Estate to deliver bold results in innovation science
Deliverables
Agency Website
Constraints
Open design direction
Challenges
Unique brand voicing
Overview
Bold, ambitious, sophisticated—with those three keywords, the team was given full creative direction for Karlin Real Estate's new consumer facing website. My mentor and I worked together to brainstorm potential layouts and typography contrasts with a particular focus on where we could include delightful interactions.
Homepage Walkthrough
Navigation Browse-through
Featured Project 2
Highlighting the charm of 5Penn's modern infrastructure and interiors
Deliverables
Informational site that will attract businesses tenants.
Constraints
Tight deadlines
Limited dev time
Challenges
Displaying several detail-rich floor plans in a browsable format
Overview
Located in the heart of the bustling Midtown West, NYC, 5Penn offers newly built spaces and luxury amenities designed to deliver an incomparable office experience for modern businesses. I collaborated closely with the brand and dev team to shape the user experience by contributing key wireframes, high-fidelity mockups, and responsive designs that brought the soul of 5Penn to life across devices.
Trade-offs
Due to the limited time from the dev team and tighter deadlines from the client, I had to omit some interactive details that I would normally include in projects of this nature in order to reduce the dev's workload and deliver the site within the expected timeframe.