Neoscape

Type

Client Based

Role

UX/UI Design

Duration

Jun – Aug 2023

Design Tools

Adobe XD, Framer

Outcomes

Delivered interactive and visually stunning websites that engaged users, fulfilled client goals, and generated repeat business for the agency.

Neoscape

Type

Client Based

Role

UX/UI Designer

Duration

Jun – Aug 2023

Design Tools

Adobe XD

Outcomes

Delivered interactive and visually stunning websites that engaged users, fulfilled client goals, and generated repeat business for the agency.

Neoscape

Type

Client Based

Role

UX/UI Designer

Duration

Jun – Aug 2023

Design Tools

Adobe XD

Outcomes

Delivered interactive and visually stunning websites that engaged users, fulfilled client goals, and generated repeat business for the agency.

Featured Project 1

Partnering with Karlin Real Estate to deliver bold results in innovation science

Deliverables

Agency site - web & mobile

Constraints

Open design direction

Challenges

Unique brand voicing

Overview

Bold, ambitious, sophisticated—with those three keywords, the team was given full creative direction for Karlin Real Estate's new consumer facing website. Together with the senior designers, I worked to brainstorm potential layouts and typography contrasts with a particular focus on where we could include delightful interactions.

Homepage Walkthrough

To effectively tell Karlin’s story, we leveraged the exceptional assets from our media and brand team to bring their concepts to the site. The interactive transitions were designed to capture the viewer’s attention and enhance the exploratory experience.

Snapshots of Karlin through the Navigation

The navigation incorporates snapshots and video clips of Karlin, giving clients a deeper look into what it’s like to work with them. This engaging navigation emphasizes their collaborative nature and real estate expertise, reinforcing a reliable and trustworthy brand image.

Featured Project 2

Highlighting the charm of 5Penn's modern infrastructure and interiors

Deliverables

Informational site that will attract businesses tenants.

Constraints

Tight deadlines
Limited dev time

Tight deadlines, Limited dev time

Tight deadlines, Limited dev time

Challenges

Displaying several detail-rich floor plans in a browsable format

Overview

Located in the heart of the bustling Midtown West, NYC, 5Penn offers newly built spaces and luxury amenities designed to deliver an incomparable office experience for modern businesses. I collaborated closely with the brand and dev team to shape the user experience by contributing key wireframes, high-fidelity mockups, and responsive designs that brought the soul of 5Penn to life across devices.

Design Challenges

A key challenge in real estate is presenting complex floor plans in a clear and accessible manner. Working with the brand team, I represented web accessibility and UX best practices while exploring solutions for displaying information dense imagery while incorporating the brand guidelines. I ultimately decided on a tabular module that allows viewers to easily toggle and compare between floor plans while browsing through available units.

Interactive floor plan navigation module

Homepage Walkthrough

Trade-offs

Due to the limited time from the dev team and tighter deadlines from the client, I had to omit some interactive details that I would normally include in projects of this nature in order to reduce the dev team's workload and deliver the site within the expected timeframe.

Designed with by Eunice Kim
Designed with by Eunice Kim
Designed with by Eunice Kim